Smoke, smoke, smoke that cigarette.

I am not stupid enough to entice old people to smoke. I am stupid enough to imagine the campaign that might encourage them.

Print ads

(VO): For years you’ve done what you were told: Sorted the laundry.

(VO): Does your dull, hum-drum existence lack excitement?

Now, you’re 60.

Do something for you. Go ahead, be bad. But how?

Now, you’re 60.

Do something for you. Go ahead, be bad. But how?

Vacuumed the floors. Washed the dishes.

Have you been—to put it politely—a bore all your life? A milquetoast?

Never smoked? Well, it’s time to start, you’ve earned it.

Never smoked? Well, it’s time to start, you’ve earned it.

Cooked the meals. And cleaned more bathrooms than you could stomach.

Someone even you don’t want to hang with?

You're 60. What are they gonna do now? Kill you?

You're 60. What are they gonna do now? Kill you?

Broadcast

Smoke Campaign for Those Over 60

FOURTH QUARTER 2018