A local golf course yardage book with national ads.
A couple of friends and I came up with a stupid way to offer national
advertisers access to local golf courses in an affordable way for both the
courses and the advertisers. But it never went anywhere.
Course guides are customized from
several design alternatives.
Introducing a yardage book prepared free to a network of
geographically dispersed golf courses through the United States. The 44-page booklet fits in the back packet and attractively holds all the information a golfer needs to play a course.
Opposite the course information are ads for national marketers who recognize the importance of reaching this exclusive audience. Ads will remain unchanged from course to course, giving the advertisers the impressions they need.
- Courses get a free way to enhance their customers’ experience
- Golfers get a free guide to the course and attractive keepsake
- Marketers get an efficient, effective medium to reach a
- highly attractive audience
Golf Course Book
SECOND QUARTER 2002