Who would have thought

Disney World had 13 marinas?

My client at the time, Brunswick, owned several boat and outboard motor manufacturers and was a Disney World Corporate Alliance partner. That meant they had exclusive rights to have their products at the park, and in this case, it meant 13 marinas. Imagineers insisted all installations match the marina theme where they were installed. We needed continuity between each, so I came up with a family of four in a diorama that suited the marina: an outrigger canoe for Disney’s Polynesian, a spaceship for the Contemporary Resort — you get the idea. It was stupid, but it worked.

Polynesian Resort

Yacht/Beach Marina

Village Marketplace Marina

Coronado Resort

Caribbean Beach Resort

Fort Wilderness

Grand Floridian Resort

Old Key West Resort

Contemporary Resort

Wilderness Lodge

Old Dixie Resort

Port Orleans Resort

Fort Wilderness Marina

Disney World Marina Signage

THIRD QUARTER 1998